LabelCalc® Supplies Accurate Analysis and Flexible New Product Development to WholeSoy Co.
Situation
Accuracy, Reliability, and Flexibility in New Product Development
Nordquist now uses a laboratory solely in order to confirm LabelCalc’s findings. “My experience is that LabelCalc is extre-mely accurate and reliable – far more so than laboratories, whose results frequently vary widely from sample to sample,” he said. “That’s extremely important to us since we always have to assume that a customer or the FDA could potentially test our product for nutritional accuracy.”
LabelCalc has also helped WholeSoy to standardize formulas, according to Nordquist. “It’s given me a tool that I can take to our production facilities in order to show them exactly what our targets are for protein, fat, calories, etc.,” he noted.
Crisis Control and Specialized Services
Since it is impossible for a precise tool like LabelCalc to generate false results if ingredient values are exact, lead registered dietitian Alyson Mar knew there had to be a miscalculation in the inputted data. After a detailed investigation, she identified a difference of 33.25 calories in nutritional value for the raspberry fruit preparation provided by an ingredient supplier. According to the supplier, the inaccuracy was due to their having previously used an old version of Genesis R&D nutrition software, provided by ESHA Research. Mar then recorded the correct ingredient values in the LabelCalc system in order to solve the problem.
“LabelCalc helped us to solve a difficult problem, and we are very happy with the service and attention we received,” stated Nordquist. “As the leading producer of non-dairy yogurt in the U.S., we want to make sure that our customers can trust our nutrition facts.”
In addition, LabelCalc delivers extraordinary value with an expert team of FDA regulations specialists and registered dietitians that offers insights on compliance laws, industry issues and emerging trends. While laboratories can charge up to $500 for each individual query, the company provides this crucial service free to clients. Furthermore, Mar authors a popular monthly newsletter that spotlights food trends and hot topics.
Ease-Of-Use and Convenience
More about LabelCalc

Customer: WholeSoy Co., San Francisco, CA
The Challenge: Offer WholeSoy an accurate, reliable and flexible alternative to laboratory nutrition analysis for both existing and new products.
Executive Summary: WholeSoy found the process of using a laboratory to generate nutrition labels time-consuming, costly and often unreliable. Plus, the company wanted a more creative and cost-efficient approach to new product creation versus having to actually manufacture samples for the laboratory to analyze. Founder Ted Nordquist discovered that LabelCalc offered greater accuracy and reliability than a laboratory, and also provided the flexibility of online new product development.
LabelCalc Features:
- Online nutrition analysis tool designed to service small-to-medium sized food manufacturers.
- Clients establish secure user accounts where they can create FDA-compliant food labels and store recipes.
- Clients can conveniently access their accounts and generate labels from any online computer.
- Entire process takes about 25 minutes and includes five easy steps – entering ingredients, entering serving size, selecting voluntary nutrient values, selecting a nutrient facts panel, and determining claims and allergens.