FDA Food Innovation Strategy

FDA Food Innovation Strategy’s Impact on Food Labeling

By now, if you have a business in the food industry (whether on the foodservice or food manufacturing side) you know that the FDA has went to lengths to change the way packaged foods and even menus are understood by placing regulations around food labeling. You’ve likely adjusted to the new standard 2020 format as a food manufacturer or you’ve added calorie counts to your menu in an effort to keep up with these updated food labeling standards. But have you stopped to wonder why?

Part of good business is simply complying to standards. What you may not know is that as a food-entrepreneur, you are a part of a larger effort to improve public health. The changes in food labeling began with the Obama Administration but then in 2018, the FDA announced the Nutrition Innovation Strategy, detailing the “why” around food labeling changes taking place throughout the industry. In this document, the list of regulations comes together as a movement to improve public health by modernizing food labeling.

Food labeling standards might be frustrating, but they are a part of a global movement to improve public health. And if you’re a food manufacturer, you’re a part of that movement.

By improving food standards, health claims policies and ingredient labeling requirements, the FDA seeks to create an industry that advocates for the well-being of the consumer. As a company that prides itself on solving pain points and advocating for our clients, we thought this of note. Nothing can be more tedious that a list of new regulations to follow, especially regarding detailed information around nutrition reporting.

However, knowing the why around the regulations and the needs for an extended checklist can sometimes soften the frustration. As an industry, we are coming together for the betterment of our target audience: the consumer. What we tend to forget is that when we go home and hang our business hats at the front door, we are consumers too.

In an even more recent meeting at the end of 2019, the FDA sought to improve manufacturing methods to be more healthful and modern. From consumer to business and back again, we are experiencing a time of radical change. And while the checklists may be long and the reporting tedious, if we can look beyond the regulations we can see an improved industry on the horizon. And industry that cares as much about the prosperity of the consumer (in health) as they do their own business. Now that’s a why worth changing for.

Need help revising your nutrition label to fit the new 2020 standards? Want to revise your product recipe to suit the dietary needs of your target audience? We are here for both. Contact us today for more information. 

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