Did you know that according to 68% of consumers believe that a brand that makes a public promise to observe sustainable practices are more trustworthy? We’re coming in hot with the facts this week, but for good reason! If you haven’t decided on packaging yet or perhaps you’ve noticed a dip in your sales, maybe it’s time to take a look at what you call home for your retail goods! 68% is a huge majority. If you aren’t sure what sustainable packaging is, where to get it, or how it holds up, then keep reading. We’re taking you on a trip down environmentally-friendly lane by teaching you about the most sustainable packaging for your food products. Are you ready? Let’s go!
What is Sustainable Packaging?
The word sustainable gets thrown around quite a bit in the food industry as of late. Is it green? Is it cardboard? Does it self-destruct after consumption? What the heck is it?? Well sustainable packaging for your food products really means packaging that decomposes or breaks down easily once it reaches the trash. We’ve got millions and millions of TONS of trash wasting away in landfills all over the world. And some of the trash in those landfills will never, I repeat, NEVER decompose. When waste doesn’t decompose, it takes up space.
But wait, isn’t that what recycling is for? Yeah sure but you might be shocked to discover that:
“Every year, people all over the world are producing a shocking amount of trash. Even though most of it can be recycled or composted, the majority is still dumped in landfills. Only about 13% is recycled on the global level.”
Told you we’re coming in hot with those stats today. That means that 87% of our trash still needs to be taken care of. And considering that food purchases account for a large portion of our regular trash, you can begin to get an idea of how sustainable packaging for your food products could make quite the difference — especially if you’re dealing in a heavy amount of volume.
Types of Sustainable Packaging for Your Food Products
Depending on the type of product you’re selling, you will have different options for sustainable packaging for your food products. Below are some sustainable options offered by various packaging companies that are really passionate about helping you present your brand to consumers in an environmentally-friendly way.
This is your standard packaging that comes on large rolls are are typically printed on by your co-packer or packaging supplier. Sustainable flexible packaging includes things like: recycled zipper pouches, eco food pouches, spouted stand-up bags or other eco pouch packaging. Bellmark, a packaging company, offers many options for eco-friendly flexible packaging for your food products. This packaging is made of 30% of post consumer recycled goods.
Whether you have a new spice blend, trail mix, dried fruit, grain, or any other dry good, this sustainable packaging is an excellent option to bring some environmentally conscious practices to your brand.
Compostable packaging is the type we mentioned a bit earlier. This particular type of packaging is created to easily break down over time. Good Start Packaging has this nailed down. While they supply mostly restaurant-level packaging, their plastic juice bottles are a go for any retail beverage provider.
On the other hand, Elevate Packaging, offers a solid line of compostable packaging. From the previously mentioned zipper pouches and stand up bags to poly and other types of packaging, Elevate has a great handle on solid yet sustainable packaging for your food products.
Paying attention to the consumer voice is an important part of appealing to your target audience. And the consumer voice is shouting sustainable practices from the rooftop. Get your brands on some compostable packaging and you’ll be shouting the benefits in perfect harmony.