LabelCalc® Offers Island Princess Laboratory-Level Analysis at A Lower Price
Accuracy, Convenience and Cost-Effectiveness
Purdy also appreciates LabelCalc’s flexibility – customers enjoy 24-hour access to an online nutrition calculator and FDA facts panel design module. “I love the convenience of being online and having the capability to create nutrition labels at my own speed,” she noted. “And it’s especially useful with package design for new products – I can give my salespeople mock ups with nutrition labels so they can start preselling without having to wait endlessly for laboratory analysis.”
“I’m extremely pleased with LabelCalc’s customer service,” said Purdy. “Lucy and her team have responded instantaneously each time I’ve had questions, and have successfully resolved my issues within an hour or two. I’m always treated as an important client and made to feel special.”
For instance, although the Bureau of Alcohol, Tobacco and Firearms (BATF) currently has exclusive jurisdiction over the labeling of alcoholic beverages, there is a strong movement to supplant this organization with the FDA and thereby offer consumers more detailed nutritional labels. As a result, Island Princess’s Japanese and Chinese customers recently requested nutrition facts for the Tropical Wines that the company exports. Needham added red and white wine information to LabelCalc’s database and guided Purdy throughout the process of label creation.
“Nutritional information on everything is the wave of the future,” said Purdy. “However, I had no idea how to determine the appropriate serving sizes and nutrition values for wines – it was a difficult problem that Lucy solved for me very quickly and easily.”